Switzerland has always billed itself as the location for the uber rich and can show off as the place where winter vacations started. And it has a price tag to match. In fact, Switzerland is one of the most expensive place I have been to. But the charm of a Swiss Alps escape and the impeccably friendly staff will make you feel right at home. Stay at a hotel where you can get your own Ski butler, or welcome a sense of romance as you cuddle up in the warm water of a heated pool with the snow falling above you. Visit the wealthy and glamorous world of alpine skiing holidays in St Moritz where you can feel like you’re in a James Bond novel. One of my fondest memories is taking the Glacier express, watching the postcard perfect countryside roll by.