Blog income report November 2017 main

Welcome to my blog income report for November 2017!

Me in Abu Dhabi

If you are new here, my name is Mar and I am the Owner and Editor of Once in a Lifetime Journey. The photo on the left is me at the Louvre Abu Dhabi as the sun was setting.

This blog is almost four years old and is about luxury and out of the ordinary travel. If you are keen to read about one of the 94 countries I have been to, check out my Destinations page. Not all countries are represented there because some of them I visited long before I started this blog, but a fair few will be.

If you are an avid traveler you may also want to check my Travel Resources page with my recommendations for the best apps, tools and websites I use when planning, going on or returning from a trip.

It all started with a post about How Travel Bloggers make Money. It then followed with a book expanding to all niches and to all online channels.

For the book research, I scrutinised in detail, over 50 blog income reports from top earning bloggers. And it got me thinking.

Should I also publish my own blog income report?

Deciding to do so was not an easy or obvious choice. But like I always say with everything in my life:

What is the worst that can happen?

So I took it with a “try and see” approach: let’s try to publish a couple of income reports and see if it brings me and my readers any value.

If it doesn’t, I will stop.

If it does, I will continue to share them.

You will be asking, why am I sharing such personal and private information with a world of strangers and what value do I expect this to add to you or me?

That is precisely the same question I asked myself a few times before taking the leap. The answer is similar to the rest of the bloggers who share their income breakdown and it is two-fold:

1. Firstly, I feel it will be valuable for me to reflect and track my own progress and it will aid in keeping myself accountable to my priorities. I am a big fan of data-driven decisions and of analytics, so looking at graphs and trends is something which has always been in my DNA.

2. Secondly, I hope it will also help give others looking to make money online new ideas on ways to monetise their blog, because I am not doing what most people do and have a diverse and varying monthly income which will reflect in a different income report to the majority of the very successful bloggers.

3. Thirdly, although there are lots of bloggers publishing income reports, there are very few in the travel niche, and outside of the US, so I felt I could add something into the conversation

All too often, the more popular bloggers on the list of top-earning blogs I looked at draw too much of their blog’s revenue from streams that are hard to replicate by other bloggers in the short-term. I am referring to things like large advertising amounts or affiliates in very competitive niches with lots of available content. At the lower end of the scale, a lot of bloggers earning $1,000 to $2,000 are just doing the obvious things like ads and some sponsored posts. It is hard to draw too many learnings from that and, as the world of blogging becomes more and more saturated, these revenue streams will only become more scarce.

Why am I different from them?

I am pretty special 🙂 No really, I think I can bring in something the rest of the bloggers publishing income reports can’t.

 I have a full time job  – Despite having been blogging for over three years, I still have a full time job and have only just started to put emphasis on monetising my presence and reach. Also, I am open to trying out all sorts of different ideas, testing them, learning what works and what doesn’t and moving on from failures. I was never afraid to fail, but I always feared not trying.

 I am in the travel niche  – Travel is an interesting niche because not a lot of blogs publish income reports and because a lot of the value received is in kind. This type of “income” is not usually reflected by other bloggers and I want to make a point of adding it in because it is a saving that I would have otherwise incurred.

I hope I can share these insights and also remain more relatable than the larger bloggers who publish blog income reports running in the thousands of dollars every month.

Previous Income Reports

If you are not new to my Income reports or to this blog, you can probably skip the next two sections about how it all started and what makes me and my blog unique.

If you are new to Once in a Lifetime Journey and just stumbled upon my blog income report, let me give you the lowdown about my background and how I got here.

I started my blog in February 2014 as a repository of my travel experiences. It was mostly an online diary of sorts and I tried to keep the blog as hidden as possible. I did not tell anyone I was writing it for the first few months as I was writing for myself.

Blogging was therapeutic for me, akin to meditation. I had just quit my eight-year long management consulting career and was taking a break, experimenting with opening a cafe, investing in some startups and even running a travel company.

You can read more about my background in my About page, where I tell you why and how I travelled 80% of my time and how I decided to start a blog.

Blogging was therapeutic for me, akin to meditation

My efforts to hide my online presence were quite successful and although I kept adding new content, the Google magic only helped at the beginning, bringing me lots of strangers that were interested in reading about my shenanigans. But once the world of blogging became so crowded and everyone started travel blogs, the additional content started to bring me no additional growth in views or readers.

This inflection point happened just a couple of months after I attended a travel blogging conference in October 2015 in Bangkok. I had not tried to monetise my blog at all until that point, in fact, I had only just started telling people I had it over a year after it started.

The conference opened my eyes to the possibilities of earning a full time living from a blog. From that moment onwards, my entrepreneurial and business mindset could not stop me from at least trying to make it happen.

I also realised that my personal blog, this one you are on, was a good avenue for my trips but that my niche and personal preferences were very unique. I visit either very remote and off-the-beaten-path destinations which receive little to no tourists or go on luxurious vacations. I have a few friends who enjoy the same type of travel, but this dichotomy did not help my positioning as it was slightly schizophrenic and almost an oxymoron.

 Do you know what The 10 Least Visited Countries in the World are?  -> I compiled my own data in this article

In order to have a more niche-oriented blog, I decided to start Singapore n Beyond which is entirely focused on Singaporean residents, providing them with long weekend trip itineraries curated by local experts in and around Asia or beyond. I started Singapore n Beyond because I realised this was an unanswered need. Singapore is small and residents tend to travel a lot, in fact Singapore ranks among the 10 best travelled nations. I intended to start the blog with the intention of monetising it.

However, I have had a full time job until today so revenue has never been an objective of mine. I have a very financially-oriented mind and I create business plans for everything I do. I have also invested in a couple of startups as an angel investor. But I did not truly look at the blog as a business until 2017.

I am telling you this so you understand my frame of mind.

I never sought maximum monetisation from the blog so I declined a lot of offers from brands looking to collaborate that were not in the price range I was willing to accept. I priced myself at the higher end of the range to maximise my hourly rate not my total income.

Had my income depended on the blog, I would have accepted a lot of subpar offers and increased my monthly earnings, albeit at the expense of my hourly rate.

Although a lot of my learnings and experiences will be relatable and replicable, I need to point out a few things which make my blogs unique:

I outsource

I am a strong believer in outsourcing for two reasons. I believe in specialisation and in maximising productivity as a whole. Hence, it makes no sense for me to do something I am not good at and will take long to solve when I can hire someone who will do it better and faster (hence cheaper).

What this means:

1. I hired a Content Manager early on to take care of Singapore n Beyond and help me with the management of the two blogs. He takes care of uploading articles into WP, managing all the SEO related stuff, some social media and also editing videos and photos and he has a two degrees in English and Multimedia respectively.

2. I engage paid freelancer writers to produce the content for Singapore n Beyond. This is not just for efficiency purposes but because I wanted the content to be provided by a writer who knew the destination very well, not just me after a 2-3 day trip. So the content there is curated by local experts.

3. I have a part-time social media manager who handles Instagram and part of my Facebook posts.

4. I hire freelancers for a lot of other tasks that require a skillset.

5. I use an IT and WordPress expert who I found on Fiverr long ago to handle all the WP related stuff, changes, fixes and anything. She is awesome and she is quick and very affordable.

You may not have the financial ability or agree with the mentality of outsourcing, but for me it is key and it allows me to be where I am and do what I love while letting others do what I am not good at. Having a virtual team also helps me feel better as I have someone to discuss things with, brainstorm and feel a sense of belonging.

I am very 80/20

This refers to Pareto’s principle that 80% of the value is driven by 20% of the effort and so 80% of the effort brings only 20% of the value. I strongly believe in this.

What this means:

1. I am happy to live with things being 80% perfect. I am a perfectionist and have my pet peeves, but I am comfortable doing things that are not 100% perfect. This allows me to be really fast and try things out, then iterate and improve. It is probably something that was part of my personality and got further emphasized by working for Google where this is very much the philosophy – launch, iterate and learn.

2. This also allows me to be very efficient as I rarely delve into something for too long. I assess pros and cons then just try it and see so I churn out a lot of output leading people to believe that I am super human because it seems that I do more than the average person. This is just because the last 20% takes a lot of effort and I prefer to complete it while something is live than delve on it for too long.

I am not afraid to fail

I really am not afraid to fail, do things wrong, be wrong or appear as I have failed. This is very much my personality. I am ok with a high risk of failure. I prefer to try myself and learn from it and I strongly believe it is better to try and fail than to have never tried.

And hey, I am here right? 😉

What this means:

1. I try things, I am not scared or ashamed to admit when I fail, learn and improve or move on. It is probably fair to say that I care less about what others think than the average. This is not to say that I do not listen. I have a group of trusted advisors I refer to, and I always listen to my readers, but I am not worried about the “what others might think”. If I think I am doing the right thing, I will go ahead.

2. This also makes me open to try new things even if they may not work and gives me the chance to learn from myself.

3. At the same time, that may also bring some inefficiencies as I like to try things for myself before reading about other’s failures as I often think one size does not fit all in the world of making money online. So I may waste some time trying something instead of learning from other’s failures.

I am proactive with hotel collaborations, rarely reactive

I have a full time job and I have not changed, nor do I intent to change, my travel style or spirit regardless of how much I monetise my blog or where my income comes from.

I rarely take up hotel/destination offers to go on press trips or stay with them in exchange for coverage unless they are trips I wanted to take anyway and a property I was looking to stay at.

So, I reach out to properties I want to work with after very thorough and in-depth research to ensure I will be 100% happy to recommend them afterwards.

My process for approaching a brand to work together is as follows. I first decide where I want to go, what property will fit the luxury niche of my blog, then conduct detailed due diligence on the options available and finally reach out to them if I am convinced they are a brand I will honestly recommend.

As a result, I work with very few brands and I rarely take up offers I receive for sponsored stays.

This differs to a lot of other bloggers who will include reviews of a wider range of accommodation options and hence can work with many brands. I only review the top of the range as I want to maintain my luxury travel niche positioning.

Since August, I have decided to pause the sponsored stay work for a while and pay for my trips. This is for two reasons. Firstly, I want to avoid the very significant extra work that comes with having to fulfill a contract requirement. When your holidays become work, you never take rest or disconnect. This is what happened to me. In order to spend free quality time with my partner, I decided to pause on sponsored work. That does not mean that I do not review properties, I still do, but I do not have anyone to respond to beyond my readers so I do not need to spend hours taking photos, wake up at sunrise and pose endlessly until I find the right photo. Secondly, I have also become quite disenchanted with luxury hotels. I had a string of three very luxurious properties which were billing themselves as the best of the best and turned out to have very mediocre service standards. I never want to find myself in the situation where I work with a brand I have to write a lot of areas for improvement about. So I was glad I had paid in full for those trips.

From August on I have paid for almost all my trips to Azerbaijan, Nihi Sumba and El Salvador and I received no sponsorship.

My approach to working with hotel brands not only ensures that I can be honest with my reviews and remain true to my luxury travel niche but also that, when a brand is not interested in working with me, and that happens 50% of the time, I most likely still book a room and pay for it myself 100%.

What you see in my review section is therefore 100% legitimate and honest. But the value I extract from sponsored stays is lower than I could have got and than most travel bloggers enjoy, so I consider it to be at the lower end of the range.

I can currently afford this approach because I can pay for my luxury travel but it also makes me quite unique in the world of travel blogging, especially in the luxury segment where a lot of the brands only work with bloggers that have a very large reach.

Maybe one day I will not be able to continue paying for luxury hotels charging upwards of $1,000 a night and I will have to succumb to my principles. But I genuinely hope I never have to sell my soul to the Devil and can remain independent and writing in the luxury travel niche.

What this means:

1. While the above applies to Once in a Lifetime Journey, that is not the case for Singapore n Beyond which is not segment focused and which recommends brands in all price ranges. For Singapore n Beyond, I make sure the brand is reliable in its price range, its a brand I would recommend and then look for a writer that will be keen to cover the destination and has an affinity for it and I send them on my behalf. I have three writers who I have engaged this way with.

2. If you are looking to monetise your blog through sponsored stays, consider the value I get in the lower end, you can probably extract more value from a similar reach and audience than me.

What I was up to in November 2017

November was far quieter than October in terms of travel but I did spend a few days in Macau for work and then stayed on with my best friend Edwin and also a week in Dubai.

Travel in November 2017

I find Macau a fascinating place. This was my second trip and since I spent almost 10 days there I had the chance to truly get under the skin of the city and explore far beyond the usual tourist sights.

The contrasts between the decade’s old landfill casino area of Cotai, several times larger than Las Vegas in terms of revenue, and the chaotic, crumbling and heritage-rich old Macau is astonishing. Nowhere else can you find such a contrasting yet seamless blend of Chinese-Portuguese culture in such a densely populated and fast developing city.

The Wynn Macau

If you want to read more about Macau check out all of my articles:

1. Guide to Macau

2. How to spend a day in Macau on a trip from Hong Kong

3. Review of 3 Michelin starred restaurants The Eight and Robuchon au Dome

4. A very in-depth and complete guide to Where to stay in Macau

5. Some interesting facts that I picked up about Macau

I also spent a week working from Dubai and a weekend in the Omani mountains of Jabal Akhdar, at the luxurious Alila resort. We explored castles, forts and villages, some of which were UNESCO listed. At a personal level, it was really nice to be back in Dubai, a city I lived in for almost 5 years and to which I have not really spent any time in since I left. I had so many great memories from my time there. I genuinely grew up and matured while living there and every time I land, it still feels like I am coming home, despite not having lived there for seven years.

I also got to catch up with a few friends and see how they and the city have truly evolved since I left. What a stellar transformation Dubai has been through since I moved there in February 2006!

Edwin (who has live there for the last 11 years) and I decided to explore a few of the oldest parts of Dubai so we had lunch at the only fish shack, at one of the oldest restaurants, I enjoyed Emirati food, we strolled the Gold Souk and also ventured into some of the newest parts like the Miracle Garden, a uniquely Dubai place. As the Louvre Abu Dhabi had just opened, we also visited it. An impressive structure but with lots of teething problems. I also connected with a few great businesses I got introduced to and with whom I am currently discussing campaigns. I will be writing about it so stay tuned.

Progress on the blog in November 2017

From the blog’s point of view, November continued to be focused on SEO and Cal has the target to implement all the recommendations from the SEO audit before the year end so he is tirelessly working on them. It is not the most rewarding or interesting task, but I know he is on it.

My focus was mainly put on business development for my new Influencer Outreach and Digital Marketing practice. In November I worked with over 50 bloggers on paid campaigns on behalf of brands and agencies and have started to build up a database of bloggers interested in paid opportunities which I use to shortlist candidates for brands. I had several conversations with brands on the topic which solidified my hypothesis that there is a lot of demand in this field and a huge opportunity to consult brands and connect them to the right influencers.

My professional background in management consulting and the experience with my own blog have been critical in providing me with the credibility required to confidently approach brands. Brands want to reach out to bloggers but do not know where to start or how to assess fit. Bloggers want to work with brands but do not know what brands are looking for bloggers or what they would be open to do.

In talking with several brands and agencies in November, I understood the real value and demand and have decided that this will be my area of focus for two reasons:

1. I have the professional experience and expertise to help in this area and the topic plays best to my strengths and background. I am a strategic thinker, a problem solver, a customer-oriented professional and I have a very data-driven business mindset. I speak their language. I can help brands to detail their campaigns, define briefs and better select the bloggers that fit their needs because I have been interacting with peer bloggers for the last four years. I know how to assess a blogger because I am one and I can more successfully get past the vanity numbers to assess long term professionalism, quality and suitability because I interact online so I know many “personally” (if virtually) and follow the best ones to understand their work.

2. I understand bloggers’ requirements, needs and wants better than brands. I am on the same side of the fence so I know what worries them, what barriers they have and what they need to do a good job. I can also help coach them to be more ready to work with brands and I can ensure that their main pain points and priorities are met. For example, many agencies and brands have long payment terms whereas I pay bloggers within 24h of the work being published.

The world of influencer marketing is fascinating but it is still in its infancy which results in uncertainty and a deep lack of professionalism on both parts more often than should be acceptable. As the rules of the game are still to be decided, I am uniquely placed to mediate between the two parties because of my in-depth understanding of both positions and their needs and wants. This way, I also help the industry shape and grow.

Growing my Influencer outreach efforts and becoming a spokesperson and advocate for professional influencer marketing (on both sides) will be my main focus in 2018. To do this, I will continue my dialogue with brands and bloggers and I plan to publish several data-filled articles that I hope can help the industry grow and professionalise.

If you are a brand looking to work with bloggers, especially in the travel and lifestyle niches, reach out to discuss if and how I can help. And if you are a blogger and are open to work with brands, send me an email so that I can include you in my database.

The book: How to make money online from anywhere

What little time was left after that and from writing the new content we published on the blog was devoted to finalising my book: How to make money online from anywhere.

The book is now being reviewed by Edwin, who is my private editor, and will be sent to Amazon editing services to prepare the cover before month end for publication in the new year. If you work from home or online and would like to be featured as a case study, please reach out, I still have a few days to add in the last touches. Launching the book will be the next challenge.

I met an entrepreneur in Singapore who started an innovation and creativity hub and who has offered to work on my book launch party after Chinese New Year. This is very exciting as I am confident that the book is full of case studies, tips and tools that will help a lot of people. I have so far received incredibly positive feedback from those who have read parts of it which is very encouraging. The most important ingredient? Making sure the marketing efforts and distribution are deserving of the book’s quality. That will be my focus in January and February.

Personal and life

I have been helping a friend with his amazing project, Voyage to Bliss. He wanted to give some people the opportunity to take a month off to themselves. He went on a solo trip when he was younger, and it changed his life, so he wanted to give the same opportunity to two other people. He set up an application, collected submissions and asked me if I would like to be part of the judging panel. I of course accepted so we did that at the beginning of November. It was heartwarming to read so many personal stories and now follow the Voyagers on their journey. The first participant is just about returning home after his 30 days in a cabin in Canada.

I was at home when UPS decided to deliver my title deed! It was unexpected as I had no idea they were sending it by courier so when I opened the package to find my laminated deed after nine years, I was so happy that I teared up. A truly gratifying personal achievement.

Revenues in the month of November 2017

I started to focus on helping brands and digital marketing agencies reach out to bloggers in October and the results paid off in November where I managed to generate significant revenues via this stream. Given my strong management and strategy consulting background, this is the type of work I am most comfortable with, experienced on and where I can add most value. It is also a job I thoroughly enjoy as I get to brainstorm on campaign ideas, reach out to bloggers for suitable campaigns and help the industry grow.

Although November’s revenues were higher-than-average because of some timely campaigns, I do expect this to be a stable and growing business that I can sustainably expand going forward.

Another area where I have started to see demand is in SEO and website design services for small businesses in Singapore. I am not a developer and I do not have the expertise to implement technical changes into websites so I have outsourced this work to developers in this realm. My expertise and value-add lies in connecting with the client, understanding their needs and translating them into developer-ready documents. I guarantee the work is done, add the content to the website, work on improving its SEO and online presence and set up or manage their social media. There is a large opportunity in this area since a lot of small business do not understand how to do that and would happily pay for someone to take care of that. I did not actively pursue this stream, but I am seeing a relevant amount of referrals from satisfied clients who recommend me to their friends. I am discussing a few more proposals around the same topic with more clients.

Here is the breakdown of November revenues:

->S$ 1,890 from a brand campaigns with a few clients

–>S$ 93 Accommodation affiliates

–>S$ 176 Ad revenues

–>S$ 4,950 from Blogger outreach campaigns

–>S$ 2,450 from Website design and SEO

 TOTAL blog income in October 2017: S$ 9,199 

 TOTAL blog value in October 2017: S$ 9,199  (see next section for what I include as value)

Things to note:

– All amounts are in Singapore Dollar which fluctuates around 1,3 times to the USD. This is because my accounts are in SGD and so is my accounting.

– I included affiliate revenues which have been accrued even if they have not been paid because affiliates have a threshold for payments which can be as high as USD150.

– The above includes income generated from both blogs. It is time consuming for me to split the two so I will keep it together for now.

In October most of my income came from new revenue streams which I see a lot of potential in. These revenues are not related to my blog and I could offer them even if I was not a blogger. However, the fact that I am a successful blogger gives me the credibility and experience to talk to clients with authority. It also allows me to stay updated and to test the latest developments on online marketing.

This credibility and experience is my most powerful differentiating factor and I have seen existing clients recommend me to others using exactly the fact that I have a successful blog as the reason why I am the best candidate. I am in talks with four more clients who came via these types of introductions and so far, I am enjoying 100% referral rate from my clients.

Interesting statistics for November 2017

There are a few other statistics and elements of the blog that are worth tracking and noting.

Domain Authority

Domain Authority

My Domain Authority for Once in a Lifetime Journey remained stable at 36. This is used to determine the value of my domain to those who are looking to place links just for the pure SEO value and also for Google to decide how high my posts rank on search results, so the higher the better for organic traffic.

I was curious to understand how much correlation there is between DA and traffic of a site. DA is a very obsessive metric for bloggers and a sign of success and source of pride. If your domain authority is high, you feel that you are a doing a good job. For a lot of people, DA is more important than traffic and for a lot of brands who are purely looking at placing a link, DA is all they care about.

I ran a data-driven analysis to see if the two variables would be correlated and was surprised to see that actually, there are lots of high DA sites with low traffic and low DA sites with high traffic.

The results of my study can be seen in the article below.

Domain Authority and Traffic Main

Why does this matter?

I have never tried to play games with my DA and it has grown organically for the most part. I guest post on other blogs but mostly try to simply provide the best value to my readers by trying to answer questions people are asking. As a result, my traffic is very high for my Domain Authority. This is something I am proud of because trying to play arbitrage and artificially inflating your DA is not something that I believe in. It is also not in my DNA or personal values. I have strong affinity for honesty and integrity and I believe that, if you provide value and are genuinely putting love and care into your job, you will be better off in the long term. I do not pass judgement on others, everybody makes their own decisions and business choices. I have made mine.

Value from sponsored stays

When I started monetising the blog, this was the main source of income and something which was very valuable to me. In September, I told you how I put this on hold for now and I have continued to do so.

I did not work with any brand on sponsored stays in November and all of my stays and trips were fully paid for. However, I am in talks with a couple of brands in Tanzania, Rwanda and Indonesia for hosted luxury trips in 2018 which I hope will materialise. If I do, you will always know because…

I conspicuously declare when the stay has been sponsored to comply with regulations, my code of conduct and the professional integrity I believe all bloggers should adhere to. If you see no disclaimer in a hotel review, rest assured I paid for it as I do in more than 70% of the cases to maintain independence.

Business opportunities I declined

This month’s most “interesting” offers came from someone who congratulated me on my Happy 70th birthday.

Funny email

I also got emails from people who reached out to me in the past already. This was their second templated email with an irrelevant and impersonal message. I wish they realised how bad this looks on them and the company they represent. These were not just blasting emails that I ignored, I actually had conversations with them and when I quoted my rates and we exchanged a few more emails they never replied again. Receiving the same emails again looked very unprofessional.

I also particularly liked the raw honesty of this one. I do wonder what the ROI on such email blasts is and would really love to see the data.

Weird email

Focus for December 2017

December will be a continuation of November in a lot of aspects but it will also be a shorter month for me because I will be on holiday from the 21st December to the 7th of January and I plan to disconnect and spend quality time with my partner and my friends.

I will be back home in Catalunya from the 21st to the 26th then fly to Iceland from the 26th to the 30th and spend a wonderful night at a bubble hotel. Do follow my journey on Instagram stories if you want to see what Iceland looks like.

I was planning to travel to Israel after Iceland and spend a week there. Unfortunately, my partner is not comfortable going so we have decided to cancel the trip and fly back home to spend some time road tripping and staying at some of the lovely Paradores hotels, which I have written about before and you can read here. These are 3-5 star hotels that are housed in historical buildings like forts, and castles some of which are over 1,000 years old.

On the blog’s front, we will continue to work on:

1. SEO: Finish implementing all the recommendations from the audit and improving my Macau guide with all the inputs and photos from my last trip. I hope to have time to analyse the results of Google Search console for an entire month of fully traceable traffic to see if we are doing a good job.

2. Viator: We wanted to add this in, but we didn’t get around so we will have to prioritise this for January.

3. Books: Send the book to Amazon to create the cover and the Kindle versions.

4. Affiliates: I have seen a large improvement in all the hotel affiliates. The number of impressions has been increasing steadily since we started to put emphasis on this. However, I am still struggling to convert so I guess we have to continue pushing. As per Amazon affiliates, I am just not able to crack the formula here, but will keep on trying. I have re-launched the post on the best gifts for travelers which is now one of the best gift guides I have seen so I hope it converts.


5. Pinterest: I hired a Pinterest VA towards the end of October and have seen a significant improvement in the referral traffic coming from it although it still is minimal. I am intent in giving it 6 months so will continue to monitor the situation.

6. MediaVine: My application to MediaVine has been approved so I am looking forward to seeing how things change in that area.

7. Blogger outreach: I will be focusing on two areas: Diversify the client base and continue to grow my blogger database. In December I want to at least meet with two new clients, either brands or agencies, who are interested in working with bloggers. I now have almost 600 bloggers in my database and will continue to build it with more geographical and audience diversity to be able to serve all of my clients’ needs.

8. Brand campaigns: I am in talks with four brands for longer term comprehensive campaigns. These are more time consuming to organise but they are what I am interested in as an influencer myself.

Wrapping up November

November was a good month to land some of the great things that happened in October and finalise some of them. It was also an amazing month for my Blogger Outreach practice as I worked with over 60 bloggers and several brands and generated a healthy revenue from it. It was an interesting and rewarding experience and proof that this is a proven business model with a lot of potential.

Let me know what your thoughts are, what you would love to see more of, less of and what questions come to mind. Also, if anything is not clear, drop me a line. My contact details are in the Contact page.

Looking forward to another great month.