Welcome to my blog income report for September 2018!
If you are new here, my name is Mar and I am the Owner and Editor of Once in a Lifetime Journey. The photo on the left is me at Aman Sveti Stefan, a dream come true, where I celebrated my birthday (belated as this was in September and my birthday was in August).
This blog is four and a half years old and is about luxury and out of the ordinary travel. If you are keen to read about one of the 100 countries I have been to, check out my Destinations page. Not all countries are represented there because some of them I visited long before I started this blog, but a fair few will be.
If you are an avid traveler you may also want to check my Travel Resources page with my recommendations for the best apps, tools and websites I use when planning, going on or returning from a trip.
For the book research, I scrutinised in detail, over 50 blog income reports from top earning bloggers. And it got me thinking.
Deciding to do so was not an easy or obvious choice. But like I always say with everything in my life:
So I took it with a “try and see” approach: let’s try to publish a couple of income reports and see if it brings me and my readers any value.
If it doesn’t, I will stop.
If it does, I will continue to share them.
You will be asking, why am I sharing such personal and private information with a world of strangers and what value do I expect this to add to you or me?
That is precisely the same question I asked myself a few times before taking the leap. The answer is similar to the rest of the bloggers who share their income breakdown and it is two-fold:
1. Firstly, I feel it will be valuable for me to reflect and track my own progress and it will aid in keeping myself accountable to my priorities. I am a big fan of data-driven decisions and of analytics, so looking at graphs and trends is something which has always been in my DNA.
2. Secondly, I hope it will also help give others looking to make money online new ideas on ways to monetise their blog, because I am not doing what most people do and have a diverse and varying monthly income which will reflect in a different income report to the majority of the very successful bloggers.
3. Thirdly, although there are lots of bloggers publishing income reports, there are very few in the travel niche, and outside of the US, so I felt I could add something into the conversation
All too often, the more popular bloggers on the list of top-earning blogs I looked at draw too much of their blog’s revenue from streams that are hard to replicate by other bloggers in the short-term. I am referring to things like large advertising amounts or affiliates in very competitive niches with lots of available content. At the lower end of the scale, a lot of bloggers earning $1,000 to $2,000 are just doing the obvious things like ads and some sponsored posts. It is hard to draw too many learnings from that and, as the world of blogging becomes more and more saturated, these revenue streams will only become more scarce.
Why am I different from them?
I am pretty special 🙂 No really, I think I can bring in something the rest of the bloggers publishing income reports can’t.
I had a full time job – For the first 4 years of running the blog and for 15 years in total, I had a full time job for various corporations. This was up until January 2018, when I decided to focus my attention on the blogs and influencer work completely and handed in my resignation for my job at Google. Also, I am open to trying out all sorts of different ideas, testing them, learning what works and what doesn’t and moving on from failures. I was never afraid to fail, but I always feared not trying.
I am in the travel niche – Travel is an interesting niche because not a lot of blogs publish income reports and because a lot of the value received is in kind. This type of “income” is not usually reflected by other bloggers and I want to make a point of adding it in because it is a saving that I would have otherwise incurred.
I hope I can share these insights and also remain more relatable than the larger bloggers who publish blog income reports running in the thousands of dollars every month.
- Previous Income Reports
- What I was up to in September 2018
- Travel in September 2018
- Progress on the blog in September 2018
- Consulting opportunities
- Blogger outreach and program management
- Personal Life
- Revenues in the month of September 2018
- Interesting statistics for August 2018
- 2018 Goals
- Wrapping up September 2018
Previous Income Reports
If you are not new to my Income reports or to this blog, you can probably skip the next two sections about how it all started and what makes me and my blog unique.
If you are new to Once in a Lifetime Journey and just stumbled upon my blog income report, let me give you the lowdown about my background and how I got here.
I started my blog in February 2014 as a repository of my travel experiences. It was mostly an online diary of sorts and I tried to keep the blog as hidden as possible. I did not tell anyone I was writing it for the first few months as I was writing for myself.
Blogging was therapeutic for me, akin to meditation. I had just quit my eight-year long management consulting career and was taking a break, experimenting with opening a cafe, investing in some startups and even running a travel company.
You can read more about my background in my About page, where I tell you why and how I travelled 80% of my time and how I decided to start a blog.
My efforts to hide my online presence were quite successful and although I kept adding new content, the Google magic only helped at the beginning, bringing me lots of strangers that were interested in reading about my shenanigans. But once the world of blogging became so crowded and everyone started travel blogs, the additional content started to bring me no additional growth in views or readers.
This inflection point happened just a couple of months after I attended a travel blogging conference in October 2015 in Bangkok. I had not tried to monetise my blog at all until that point, in fact, I had only just started telling people I had it over a year after it started.
The conference opened my eyes to the possibilities of earning a full time living from a blog. From that moment onwards, my entrepreneurial and business mindset could not stop me from at least trying to make it happen.
I also realised that my personal blog, this one you are on, was a good avenue for my trips but that my niche and personal preferences were very unique. I visit either very remote and off-the-beaten-path destinations which receive little to no tourists or go on luxurious vacations. I have a few friends who enjoy the same type of travel, but this dichotomy did not help my positioning as it was slightly schizophrenic and almost an oxymoron.
Do you know what The Least Visited Countries in the World are? -> I compiled my own data in this article
In order to have a more niche-oriented blog, I decided to start Singapore n Beyond which is entirely focused on Singaporean residents, providing them with long weekend trip itineraries curated by local experts in and around Asia or beyond. I started Singapore n Beyond because I realised this was an unanswered need. Singapore is small and residents tend to travel a lot, in fact Singapore ranks among the 10 best travelled nations. I intended to start the blog with the intention of monetising it.
However, I had a full time job until February 2018 so revenue was never been an objective of mine. I have a very financially-oriented mind and I create business plans for everything I do. I have also invested in a couple of startups as an angel investor. But I did not truly look at the blog as a business until 2017.
I am telling you this so you understand my frame of mind.
I never sought maximum monetisation from the blog so I declined a lot of offers from brands looking to collaborate that were not in the price range I was willing to accept. I priced myself at the higher end of the range to maximise my hourly rate not my total income.
Had my income depended on the blog, I would have accepted a lot of subpar offers and increased my monthly earnings, albeit at the expense of my hourly rate.
Although a lot of my learnings and experiences will be relatable and replicable, I need to point out a few things which make my blogs unique:
I am a strong believer in outsourcing for two reasons. I believe in specialisation and in maximising productivity as a whole. Hence, it makes no sense for me to do something I am not good at and will take long to solve when I can hire someone who will do it better and faster (hence cheaper).
What this means:
1. I hired a Content Manager early on to take care of Singapore n Beyond and help me with the management of the two blogs. He takes care of uploading articles into WP, managing all the SEO related stuff, some social media and also editing videos and photos and he has a two degrees in English and Multimedia respectively.
2. I engage paid freelancer writers to produce the content for Singapore n Beyond. This is not just for efficiency purposes but because I wanted the content to be provided by a writer who knew the destination very well, not just me after a 2-3 day trip. So the content there is curated by local experts.
3. I have a part-time social media manager who handles Pinterest.
4. I hire freelancers for a lot of other tasks that require a skillset.
5. I use an IT and WordPress expert who I found on Fiverr long ago to handle all the WP related stuff, changes, fixes and anything. She is awesome and she is quick and very affordable.
You may not have the financial ability or agree with the mentality of outsourcing, but for me it is key and it allows me to be where I am and do what I love while letting others do what I am not good at. Having a virtual team also helps me feel better as I have someone to discuss things with, brainstorm and feel a sense of belonging.
I am very 80/20
This refers to Pareto’s principle that 80% of the value is driven by 20% of the effort and so 80% of the effort brings only 20% of the value. I strongly believe in this.
What this means:
1. I am happy to live with things being 80% perfect. I am a perfectionist and have my pet peeves, but I am comfortable doing things that are not 100% perfect. This allows me to be really fast and try things out, then iterate and improve. It is probably something that was part of my personality and got further emphasized by working for Google where this was very much the philosophy – launch, iterate and learn.
2. This also allows me to be very efficient as I rarely delve into something for too long. I assess pros and cons then just try it and see so I churn out a lot of output leading people to believe that I am super human because it seems that I do more than the average person. This is just because the last 20% takes a lot of effort and I prefer to complete it while something is live than delve on it for too long.
I am not afraid to fail
I really am not afraid to fail, do things wrong, be wrong or appear as I have failed. This is very much my personality. I am ok with a high risk of failure. I prefer to try myself and learn from it and I strongly believe it is better to try and fail than to have never tried.
And hey, I am here right? 😉
What this means:
1. I try things, I am not scared or ashamed to admit when I fail, learn and improve or move on. It is probably fair to say that I care less about what others think than the average. This is not to say that I do not listen. I have a group of trusted advisors I refer to, and I always listen to my readers, but I am not worried about the “what others might think”. If I think I am doing the right thing, I will go ahead.
2. This also makes me open to try new things even if they may not work and gives me the chance to learn from myself.
3. At the same time, that may also bring some inefficiencies as I like to try things for myself before reading about other’s failures as I often think one size does not fit all in the world of making money online. So I may waste some time trying something instead of learning from other’s failures.
I am proactive with hotel collaborations, rarely reactive
I have not changed since monetising my blog, nor do I intend to change, my travel style or spirit regardless of how much I monetise my blog or where my income comes from.
I rarely take up hotel/destination offers to go on press trips or stay with them in exchange for coverage unless they are trips I wanted to take anyway and a property I was looking to stay at.
So, I reach out to properties I want to work with after very thorough and in-depth research to ensure I will be 100% happy to recommend them afterwards.
My process for approaching a brand to work together is as follows. I first decide where I want to go, what property will fit the luxury niche of my blog, then conduct detailed due diligence on the options available and finally reach out to them if I am convinced they are a brand I will honestly recommend.
As a result, I work with very few brands and I rarely take up offers I receive for sponsored stays.
This differs to a lot of other bloggers who will include reviews of a wider range of accommodation options and hence can work with many brands. I only review the top of the range as I want to maintain my luxury travel niche positioning.
In August 2017, I decided to pause the sponsored stay work for a while and pay for my trips. This was for two reasons. Firstly, I wanted to avoid the very significant extra work that comes with having to fulfil a contract requirement. When your holidays become work, you never take rest or disconnect. This is what happened to me. In order to spend free quality time with my partner, I decided to pause on sponsored work.
That does not mean that I do not review properties, I still do, but I do not have anyone to respond to beyond my readers so I do not need to spend hours taking photos, wake up at sunrise and pose endlessly until I find the right photo. Secondly, I became quite disenchanted with luxury hotels. I had a string of three very luxurious properties which were billing themselves as the best of the best and turned out to have very mediocre service standards. I never want to find myself in the situation where I work with a brand I have to write a lot of areas for improvement about. So I was glad I had paid in full for those trips.
In the second half of 2017 I paid for almost all my trips and in the first half of 2018 this has continued albeit with some selective collaborations now that I have time to travel more flexibly.
But this has not changed my approach to working with brands and this not only ensures that I can be honest with my reviews and remain true to my luxury travel niche but also that, when a brand is not interested in working with me, and that happens 50% of the time, I most likely still book a room and pay for it myself if that is the hotel I want to showcase on my blog.
What you see in my review section is therefore 100% legitimate and honest. But the value I extract from sponsored stays is lower than I could have got and than most travel bloggers enjoy, so I consider it to be at the lower end of the range.
I can currently afford this approach because I can pay for my luxury travel but it also makes me quite unique in the world of travel blogging, especially in the luxury segment where a lot of the brands only work with bloggers that have a very large reach.
Maybe one day I will not be able to continue paying for luxury hotels charging upwards of $1,000 a night and I will have to succumb to my principles. But I genuinely hope I never have to sell my soul to the Devil and can remain independent and writing in the luxury travel niche.
What this means:
1. While the above applies to Once in a Lifetime Journey, that is not the case for Singapore n Beyond which is not segment focused and which recommends brands in all price ranges. For Singapore n Beyond, I make sure the brand is reliable in its price range, its a brand I would recommend and then look for a writer that will be keen to cover the destination and has an affinity for it and I send them on my behalf. I have a few writers who I have engaged this way with.
2. If you are looking to monetise your blog through sponsored stays, consider the value I get in the lower end, you can probably extract more value from a similar reach and audience than me.
What I was up to in September 2018
September was finally holiday period for me. I took a REAL holiday.
If you are not a travel blogger or writer or influencer yourself, then you probably don’t understand what I am talking about.
But let me summarise it: when your holidays become your job, how do you disconnect?
On many of my trips, I am actually working. I get up early, answer emails, then go out to photograph the hotel, talk to the staff, photograph the food, explore the destination, fly the drone, etc.
This means that I can easily spend an entire day simply taking photos and working on my story rather than actually enjoying the destination.
Yes, the place I am in may well be a dream place but I don’t get to enjoy it as a holiday maker but as a business person.
And, during most of 2018 this has been the case, despite the fact that I stopped accepting a lot of the paid collaborations and brand partnerships both because of burn-out but also because of independence and integrity.
In September I went to Montenegro and Albania (more on that later), after a couple of days in Spain and only returned to Singapore on the 12th.
This close to 3 weeks of travel was refreshing and re-energising and what I needed to make it to year end.
So I came back home almost mid-month and I knew that this was going to be a low revenue month which was totally fine with me.
For the rest of the month I have focused on writing all the content from the trip and also finalising my first airline partnership with Lufthansa which was the only brand collaboration of the entire holiday. Here’s my review of the Lufthansa A350 Business Class and my non-sponsored return flight review on the Lufthansa A380 Business Class.
Check out the video below, I am very proud of how it turned out.
Lufthansa was very happy with the result and so they agreed to further promote the video online and I also shared it on LinkedIn where it was also very successful.
Talking of which, I also finally made a post on LinkedIn about my career change. I had been meaning to do it for a really long time but I just couldn’t find the time.
The post was very well received and reached almost 70,000 people on the platform, so it also made me realise how relevant LinkedIn should be for me given that I have been building my profile for 15 years and I have a very solid background and professional track-record.
It was inspiring and empowering to read all the dozens of comments from complete strangers.
On the blog side, apart from getting back into the rhythm and writing there was little progress. I have spent most of the month, including a meeting at Frankfurt Airport with my client from August, preparing for the second phase of that project which will start in October, so planning was the name of the game.
Travel in September 2018
As mentioned, I took real time off this month to spend it with family, friends and my partner.
I spent a few days with my family in Spain and with my newly born nephew, Roger, whom you can see in the Lufthansa video at the very end. He is the sweetest thing and my sister and hubby are very happy.
This baby is also an angel, I never even heard him cry and he seems to sleeps a lot. Apparently, he is like his parents.
After Spain I headed to Montenegro with my partner for a much deserved summer holiday. Nothing beats Europe in the summer. I had forgotten how beautiful life is if you can avoid the crowds.
And we did.
At the end of August, everything is calming down and life seems to be back to normal, so we had the most amazing time. Not least because I could finally celebrate my birthday at a bucket list resort (as I do every year): the romantic and fairytale Aman Sveti Stefan.
I mean, how can you not fall in love with such a place?
Montenegro was a very positive surprise and a lovely country to visit. We rented a car in Dubrovnik and enjoyed a week of road trip and sightseeing. We also indulged in some nice food, lots of wine and many beaches.
Check out the articles below if you need some inspiration. And trust me, Montenegro is the next destination in Europe, forget packed Croatia.
After Montenegro I left my partner and met with my best friend who came for the second round of Europe road tripping to go to Albania.
Albania was similar to and different from Montenegro.
It had similar food, similar landscapes and friendly people but was far less developed in terms of tourism. There were days when we saw not a single foreigner, despite it still being the beginning of September.
I loved Albania too, such a pretty place with so much heritage and completely unknown to me. It was a very enjoyable trip and, well, Edwin is the easiest traveler ever and although we drove a lot, he was always in good spirits.
In fact, I know nobody like him, not even myself. I have never seen him complain in 12 years, or be angry at anyone. I wish I was more like him.
We stuffed our faces with delicious cheese and meats and also explored a lot of the beaches in Albania.
The country is a pretty odd place after more than 40 years under the absolute and totalitarian communist regime of Enver Hoxha and his paranoia was present everywhere we looked.
After all, his regime only collapsed with the fall of Yugoslavia and the USSR in 1991, not so long ago. As I was still a child, I do not remember anything about the country’s past so it was all very interesting to find out about.
Albania also has a huge amount of Mercedes on the roads, over 175,000 bunkers built by the Dictator, and lots of Roman ruins. All in all, a lovely country to discover.
Progress on the blog in September 2018
As you can imagine, there was little active progress made this month.
However, the beauty of a business that takes time to yield fruits is that when you take a break after working hard for a while, you suddenly see the results even if you are on holidays.
And this is what happened in September.
I started to see a spike in traffic in August but this materialised even more in September to hit over 200,000 page views. By which point I made the post on LinkedIn marking also my 7 months as a full time blogger and digital marketing consultant.
However, the traffic did not convert all into revenues as the ad network I am signed up for did not fully monetise the traffic surge I had. So ad revenue lagged behind the traffic surge.
After the huge increase in affiliates and other passive incomes sources in August, September also saw a slow down, which is expected considering a lot of my traffic comes from summer destinations.
In September I continued to work on my regular client engagements and on the planning of the October phase 2 of the project that started in August.
That means that there were no additional revenues than the minimum recurrent business and so this income stream was far lower than in August.
Blogger outreach and program management
Likewise, the blogger outreach and program management work stayed flat, mostly focusing on my recurrent clients with whom I work all year round, rather than taking on more work.
There were no new engagements happening so things stayed business as usual.
My personal life rocked because of course, I was on holiday.
I spent a lot of time with the people who matter to me including childhood friends, my partner, my best friend and my family.
It was also the wine harvesting season at my dad’s place where I was staying so it was exciting to see it has not changed much despite having missed it for the last 13 years.
I guess the age old tradition of making wine is not going to change dramatically in a decade.
If you want to see what that all looks like, watch this Facebook live video I made while at my dad’s winery.
Did you know I grew up in a winery? It’s now wine harvest season in Spain, let me give you a tour of my dad’s winery!
Posted by Once in a Lifetime Journey on Monday, September 10, 2018
Revenues in the month of September 2018
As you probably guessed by the lack of activity, revenues in September went down.
August was an outlier and no matter how good September was it would have never surpassed August.
However, I could not be happier.
It was a month for enjoying life and for taking some time to reflect and appreciate what I have and that is priceless.
I also know that October through April will be busy again because I spent the month of September planning the work that is going to start as I write this, so I was not worried in the least.
It goes a long way to say that, despite my revenues being barely above the cost of living in Singapore (my rent is S$3,000 a month) and my company costs (remember I have a team behind me, it is not just me!) I still slept pretty sound every night and was proud and happy with my decision to leave the corporate job which paid me 3x that.
Here is the breakdown of September revenues:
–> S$ 975 From Brand collaborations
–> S$ 207 Accommodation affiliates
–> S$ 62 Tour affiliates
–> S$ 1,872 Ad revenues
–> S$ 3,120 from Digital Marketing Consulting
–> S$36 from sales of my Amazon book 30 Ways to make money online
TOTAL blog income in September 2018: S$ 6,272
TOTAL blog value in September 2018: S$ 6,272
Things to note:
– All amounts are in Singapore Dollar which fluctuates around 1,3 times the USD. This is because my accounts are in SGD and so is my accounting.
– I included affiliate revenues which have been accrued even if they have not been paid because affiliates have a threshold for payments which can be as high as USD150.
– The above includes income generated from both blogs. It is time consuming for me to split the two so I will keep it together for now.
With the surge in traffic to the blog, I would have expected the revenues to go up more, but the mix of geographical origin and the fact that my time on page dropped quite a bit meant that the revenue did not increase as much as it should have.
It is correct and it makes sense, but it is also a bit of a bummer. Check out the traffic spike in the next section to see what I mean.
I still have AdSense on my Singapore n Beyond blog but that is a fraction of my Mediavine revenues yet still growing as that blog grows as well.
I implemented a couple of things which hopefully will increase Mediavine revenues but I did not have a chance to look it at all so I hope to be able to increase my revenue per 1,000 pages more so I can also push my revenue further.
I continued to collaborate with the Wines of Italy to write a post about Wine in Sicily which was not only enjoyable but also great to research because it turns out I will be going there next June for a wedding.
I declined an enormous amount of collaboration opportunities, every month I decline more. It is as if the more I say no to, the more offers I get.
Influencer, digital marketing consulting and blogger outreach
My work with Andaz Singapore continued this month. I also continued to work with a digital marketing agency for who I take care of influencer outreach. There were no additional projects or clients so the rest of the month was quiet.
It seemed that the accommodation affiliate revenues were starting to be in the summer period but they dropped again in September.
It is hard for me to say why I am not getting conversions but I fear that we just need to change the links to Booking.com to actually see bookings, given where my audience is.
Cal will kill me when he uploads this article on WordPress and reads what is coming his way…
Interesting statistics for August 2018
There are a few other statistics and elements of the blog that are worth tracking and noting.
Value from sponsored stays
I did no collaborations of paid work this month.
I conspicuously declare when the stay has been sponsored to comply with regulations, my code of conduct and the professional integrity I believe all bloggers should adhere to. If you see no disclaimer in a hotel review or post, rest assured I paid for it as I do in more than 90% of my travels.
Traffic and readership
September broke all records and became the most amazing month for traffic. I can’t even believe that I smashed the year end target and may possibly even cross the target I would have set for myself for next year.
This month the blog reached 228,000 page views, about 80% more than in August. I kid you not.
I have had a few articles truly making the cut and pushing the blog to new levels and I am pretty proud of this moment. It is like a small lightbulb finally lit and I understood it all.
Check the graph below.
You can also take a look at the split between active and passive income as that is something I am keenly monitoring.
My objective is to maximise the red column there so that I can reduce the blue one and have the life that everyone thinks I have and which I don’t: Permanent holidays.
September was quiet, not least because I was on leave for almost half of the month, but the passive income stream still remained and, if I was living in Spain, I would have probably even saved money.
Sadly, I live in one of the most expensive cities in the world and that does not even cover it.
But I am grateful of the progress and, although it may seem strange and hard to believe, I’m quite happy about the graph above, despite the massive drop in revenues.
Perhaps, this is the biggest accomplishment.
Business opportunities I declined
The amount of unsolicited emails and spam correspondence I get is truly insane. I try to reply to almost all of them because I think it is unprofessional not to and because you never know what you might get.
But my answers are invariable the same.
“Sorry I do not sell link placements but if you are interested in promoting your brand to my readers please note that I only accept collaborations that are value-adding to my audience and which I have tried and would recommend myself”
It does not seem to stop anyone from sending me yet another email wanting to buy the very thing I said I do not sell and also for a minuscule amount.
I set these goals in January so let’s see how we have progressed in the first months of the year.
|Area||Goal for 2018||January progress|
|Traffic||Bring traffic to 200,000 across both blogs||SMASHED!|
|Domain Authority||Increase to 45||Decided to stop tracking this and as I write this, I don’t even know what my latest DA is!|
|Influencer and digital marketing practice||Set up Once in a Lifetime Media|
Build the revenues to $15,000 a month
|With the project I am about to sign from October till at least April this objective will be met|
|Build Case Studies of campaigns (formerly TrustPilot)||Create 5 case studies with impact and results||Definitely no time for this… 🙁|
But I do have the details to put this together
|Press Kit||Revamp and improve||Yay press kit made and on the site, and constantly updated|
|Affiliate revenue||Increase revenues to $1,000||Things seems like a monthly struggle. No matter what I do I do not manage to crack this one|
|Book||Sell 100 books||This is a trickle and definitely not the priority at the moment|
Make S$2,000 a month
|Target met in August! Yay! Now heading for $2,000|
|Personal branding||Build my personal brand||- Interview filmed with an Influencer marketing platform and published here |
- Two conferences done in April
- Speaking slot at ITB confirmed
- Attending WIT Bootcamp and WIT in October
- IMM Singapore confirmed too
- Interview about food in Macao done
- Judging of Mumbrella Awards in October
|Niche Site||Build a site generating $2,000 a month||Not started, may not even start it at all.|
|AdWords||Test AdWords budgeting and monetisation||AdWords spent was decreased in May and the traffic and revenues still continued to increase so I may test a few things here in the future but probably not this year|
|Travel||Continue to travel and reach 105 countries visited. Beat my 140 days on the road personal record||- I have added Rwanda, Somaliland, Ethiopia, Albania and Montenegro and reached my 100th country!|
- Planned Argentina, Tequila (Mexico) and Cuba (though I visited this one before)
- I will stay at 103 as I cannot do any more travel this year
Wrapping up September 2018
It is a liberating feeling to see that I can take time off for myself and meet those who matter to me whenever you want. Working for yourself has that advantage.
On the other hand, if I don’t work I also make far less money because my business is not set-up to be a passive income venture, not yet at least.
September had a lot of great achievements, not least the two posts on LinkedIn going viral and providing much professional endorsement, or the traffic finally kicking off.
The campaign with Lufthansa and how happy they were with the results was eye-opening and gave me a lot of talking mileage for future conferences and interactions with brands.
October will be another very busy month, probably the busiest in the year given the many conferences that take place and the millions of meetings, plus the trip to the Maldives which will start on the 22nd.
Wish me luck for another roller-coaster of a month!
Let me know what your thoughts are, what you would love to see more of, less of and what questions come to mind. Also, if anything is not clear, drop me a line. My contact details are in the Contact page.
Looking forward to another great month.