Blog income report March 2018 main

Welcome to my seventh blog income report for March 2018!

Me watching the sunset in Bawah

If you are new here, my name is Mar and I am the Owner and Editor of Once in a Lifetime Journey. The photo on the left is me in Bawah Reserve, a luxury island resort near Singapore.

This blog is a little over four years old and is about luxury and out of the ordinary travel. If you are keen to read about one of the 97 countries I have been to, check out my Destinations page. Not all countries are represented there because some of them I visited long before I started this blog, but a fair few will be.

If you are an avid traveler you may also want to check my Travel Resources page with my recommendations for the best apps, tools and websites I use when planning, going on or returning from a trip.

It all started with a post about How Travel Bloggers make Money. It then followed with a book expanding to all niches and to all online channels.

For the book research, I scrutinised in detail, over 50 blog income reports from top earning bloggers. And it got me thinking.

Should I also publish my own blog income report?

Deciding to do so was not an easy or obvious choice. But like I always say with everything in my life:

What is the worst that can happen?

So I took it with a “try and see” approach: let’s try to publish a couple of income reports and see if it brings me and my readers any value.

If it doesn’t, I will stop.

If it does, I will continue to share them.

You will be asking, why am I sharing such personal and private information with a world of strangers and what value do I expect this to add to you or me?

That is precisely the same question I asked myself a few times before taking the leap. The answer is similar to the rest of the bloggers who share their income breakdown and it is two-fold:

1. Firstly, I feel it will be valuable for me to reflect and track my own progress and it will aid in keeping myself accountable to my priorities. I am a big fan of data-driven decisions and of analytics, so looking at graphs and trends is something which has always been in my DNA.

2. Secondly, I hope it will also help give others looking to make money online new ideas on ways to monetise their blog, because I am not doing what most people do and have a diverse and varying monthly income which will reflect in a different income report to the majority of the very successful bloggers.

3. Thirdly, although there are lots of bloggers publishing income reports, there are very few in the travel niche, and outside of the US, so I felt I could add something into the conversation

All too often, the more popular bloggers on the list of top-earning blogs I looked at draw too much of their blog’s revenue from streams that are hard to replicate by other bloggers in the short-term. I am referring to things like large advertising amounts or affiliates in very competitive niches with lots of available content. At the lower end of the scale, a lot of bloggers earning $1,000 to $2,000 are just doing the obvious things like ads and some sponsored posts. It is hard to draw too many learnings from that and, as the world of blogging becomes more and more saturated, these revenue streams will only become more scarce.

Why am I different from them?

I am pretty special 🙂 No really, I think I can bring in something the rest of the bloggers publishing income reports can’t.

 I had a full time job  – For the first 4 years of running the blog and for 15 years in total, I had a full time job for various corporations. This was up until January 2018, when I decided to focus my attention on the blogs and influencer work completely. Also, I am open to trying out all sorts of different ideas, testing them, learning what works and what doesn’t and moving on from failures. I was never afraid to fail, but I always feared not trying.

 I am in the travel niche  – Travel is an interesting niche because not a lot of blogs publish income reports and because a lot of the value received is in kind. This type of “income” is not usually reflected by other bloggers and I want to make a point of adding it in because it is a saving that I would have otherwise incurred.

I hope I can share these insights and also remain more relatable than the larger bloggers who publish blog income reports running in the thousands of dollars every month.

Previous Income Reports

If you are not new to my Income reports or to this blog, you can probably skip the next two sections about how it all started and what makes me and my blog unique.

If you are new to Once in a Lifetime Journey and just stumbled upon my blog income report, let me give you the lowdown about my background and how I got here.

I started my blog in February 2014 as a repository of my travel experiences. It was mostly an online diary of sorts and I tried to keep the blog as hidden as possible. I did not tell anyone I was writing it for the first few months as I was writing for myself.

Blogging was therapeutic for me, akin to meditation. I had just quit my eight-year long management consulting career and was taking a break, experimenting with opening a cafe, investing in some startups and even running a travel company.

You can read more about my background in my About page, where I tell you why and how I travelled 80% of my time and how I decided to start a blog.

Blogging was therapeutic for me, akin to meditation

My efforts to hide my online presence were quite successful and although I kept adding new content, the Google magic only helped at the beginning, bringing me lots of strangers that were interested in reading about my shenanigans. But once the world of blogging became so crowded and everyone started travel blogs, the additional content started to bring me no additional growth in views or readers.

This inflection point happened just a couple of months after I attended a travel blogging conference in October 2015 in Bangkok. I had not tried to monetise my blog at all until that point, in fact, I had only just started telling people I had it over a year after it started.

The conference opened my eyes to the possibilities of earning a full time living from a blog. From that moment onwards, my entrepreneurial and business mindset could not stop me from at least trying to make it happen.

I also realised that my personal blog, this one you are on, was a good avenue for my trips but that my niche and personal preferences were very unique. I visit either very remote and off-the-beaten-path destinations which receive little to no tourists or go on luxurious vacations. I have a few friends who enjoy the same type of travel, but this dichotomy did not help my positioning as it was slightly schizophrenic and almost an oxymoron.

 Do you know what The 10 Least Visited Countries in the World are?  -> I compiled my own data in this article

In order to have a more niche-oriented blog, I decided to start Singapore n Beyond which is entirely focused on Singaporean residents, providing them with long weekend trip itineraries curated by local experts in and around Asia or beyond. I started Singapore n Beyond because I realised this was an unanswered need. Singapore is small and residents tend to travel a lot, in fact Singapore ranks among the 10 best travelled nations. I intended to start the blog with the intention of monetising it.

However, I have had a full time job until today so revenue has never been an objective of mine. I have a very financially-oriented mind and I create business plans for everything I do. I have also invested in a couple of startups as an angel investor. But I did not truly look at the blog as a business until 2017.

I am telling you this so you understand my frame of mind.

I never sought maximum monetisation from the blog so I declined a lot of offers from brands looking to collaborate that were not in the price range I was willing to accept. I priced myself at the higher end of the range to maximise my hourly rate not my total income.

Had my income depended on the blog, I would have accepted a lot of subpar offers and increased my monthly earnings, albeit at the expense of my hourly rate.

Although a lot of my learnings and experiences will be relatable and replicable, I need to point out a few things which make my blogs unique:

I outsource

I am a strong believer in outsourcing for two reasons. I believe in specialisation and in maximising productivity as a whole. Hence, it makes no sense for me to do something I am not good at and will take long to solve when I can hire someone who will do it better and faster (hence cheaper).

What this means:

1. I hired a Content Manager early on to take care of Singapore n Beyond and help me with the management of the two blogs. He takes care of uploading articles into WP, managing all the SEO related stuff, some social media and also editing videos and photos and he has a two degrees in English and Multimedia respectively.

2. I engage paid freelancer writers to produce the content for Singapore n Beyond. This is not just for efficiency purposes but because I wanted the content to be provided by a writer who knew the destination very well, not just me after a 2-3 day trip. So the content there is curated by local experts.

3. I have a part-time social media manager who handles Pinterest.

4. I hire freelancers for a lot of other tasks that require a skillset.

5. I use an IT and WordPress expert who I found on Fiverr long ago to handle all the WP related stuff, changes, fixes and anything. She is awesome and she is quick and very affordable.

You may not have the financial ability or agree with the mentality of outsourcing, but for me it is key and it allows me to be where I am and do what I love while letting others do what I am not good at. Having a virtual team also helps me feel better as I have someone to discuss things with, brainstorm and feel a sense of belonging.

I am very 80/20

This refers to Pareto’s principle that 80% of the value is driven by 20% of the effort and so 80% of the effort brings only 20% of the value. I strongly believe in this.

What this means:

1. I am happy to live with things being 80% perfect. I am a perfectionist and have my pet peeves, but I am comfortable doing things that are not 100% perfect. This allows me to be really fast and try things out, then iterate and improve. It is probably something that was part of my personality and got further emphasized by working for Google where this is very much the philosophy – launch, iterate and learn.

2. This also allows me to be very efficient as I rarely delve into something for too long. I assess pros and cons then just try it and see so I churn out a lot of output leading people to believe that I am super human because it seems that I do more than the average person. This is just because the last 20% takes a lot of effort and I prefer to complete it while something is live than delve on it for too long.

I am not afraid to fail

I really am not afraid to fail, do things wrong, be wrong or appear as I have failed. This is very much my personality. I am ok with a high risk of failure. I prefer to try myself and learn from it and I strongly believe it is better to try and fail than to have never tried.

And hey, I am here right? 😉

What this means:

1. I try things, I am not scared or ashamed to admit when I fail, learn and improve or move on. It is probably fair to say that I care less about what others think than the average. This is not to say that I do not listen. I have a group of trusted advisors I refer to, and I always listen to my readers, but I am not worried about the “what others might think”. If I think I am doing the right thing, I will go ahead.

2. This also makes me open to try new things even if they may not work and gives me the chance to learn from myself.

3. At the same time, that may also bring some inefficiencies as I like to try things for myself before reading about other’s failures as I often think one size does not fit all in the world of making money online. So I may waste some time trying something instead of learning from other’s failures.

I am proactive with hotel collaborations, rarely reactive

I have not changed since monetising my blog, nor do I intend to change, my travel style or spirit regardless of how much I monetise my blog or where my income comes from.

I rarely take up hotel/destination offers to go on press trips or stay with them in exchange for coverage unless they are trips I wanted to take anyway and a property I was looking to stay at.

So, I reach out to properties I want to work with after very thorough and in-depth research to ensure I will be 100% happy to recommend them afterwards.

My process for approaching a brand to work together is as follows. I first decide where I want to go, what property will fit the luxury niche of my blog, then conduct detailed due diligence on the options available and finally reach out to them if I am convinced they are a brand I will honestly recommend.

As a result, I work with very few brands and I rarely take up offers I receive for sponsored stays.

This differs to a lot of other bloggers who will include reviews of a wider range of accommodation options and hence can work with many brands. I only review the top of the range as I want to maintain my luxury travel niche positioning.

Since August, I have decided to pause the sponsored stay work for a while and pay for my trips. This is for two reasons. Firstly, I want to avoid the very significant extra work that comes with having to fulfill a contract requirement. When your holidays become work, you never take rest or disconnect. This is what happened to me. In order to spend free quality time with my partner, I decided to pause on sponsored work. That does not mean that I do not review properties, I still do, but I do not have anyone to respond to beyond my readers so I do not need to spend hours taking photos, wake up at sunrise and pose endlessly until I find the right photo. Secondly, I have also become quite disenchanted with luxury hotels. I had a string of three very luxurious properties which were billing themselves as the best of the best and turned out to have very mediocre service standards. I never want to find myself in the situation where I work with a brand I have to write a lot of areas for improvement about. So I was glad I had paid in full for those trips.

From August on I have paid for almost all my trips to Azerbaijan, Nihi Sumba and El Salvador and I received no sponsorship.

My approach to working with hotel brands not only ensures that I can be honest with my reviews and remain true to my luxury travel niche but also that, when a brand is not interested in working with me, and that happens 50% of the time, I most likely still book a room and pay for it myself 100%.

What you see in my review section is therefore 100% legitimate and honest. But the value I extract from sponsored stays is lower than I could have got and than most travel bloggers enjoy, so I consider it to be at the lower end of the range.

I can currently afford this approach because I can pay for my luxury travel but it also makes me quite unique in the world of travel blogging, especially in the luxury segment where a lot of the brands only work with bloggers that have a very large reach.

Maybe one day I will not be able to continue paying for luxury hotels charging upwards of $1,000 a night and I will have to succumb to my principles. But I genuinely hope I never have to sell my soul to the Devil and can remain independent and writing in the luxury travel niche.

What this means:

1. While the above applies to Once in a Lifetime Journey, that is not the case for Singapore n Beyond which is not segment focused and which recommends brands in all price ranges. For Singapore n Beyond, I make sure the brand is reliable in its price range, its a brand I would recommend and then look for a writer that will be keen to cover the destination and has an affinity for it and I send them on my behalf. I have three writers who I have engaged this way with.

2. If you are looking to monetise your blog through sponsored stays, consider the value I get in the lower end, you can probably extract more value from a similar reach and audience than me.

What I was up to in March 2018

I was in Kerala until the beginning of the month with a week split into Kochi and a boat on the backwaters of Kerala. It was a really nice trip but unfortunately I caught the flu and was feeling quite under the weather. So much so that I decided to cut the trip short and return home. I had no energy to go up to the mountains and trek.

I had completely forgotten what it is like to have the flu and how weak one can feel for days on end. Good thing that I was on a boat where I could see the world go by without much effort. It was the perfect place to be sick, if that ever existed.

Since I was mostly in Singapore, March was a very efficient month in which I got a lot done on the blog front. I also planned a few trips, organised a few brand collaborations and met a lot of new potential clients so all in all a great month.

Travel in March 2018

The backwaters of Kerala in India

The backwaters of Kerala in India

Apart from these few days in Kerala, I actually stayed in Singapore for the rest of the month. I wanted to catch up on a few things before heading to Africa in April so I stayed put and did a bit of sightseeing in the city which was also nice.

Progress on the blog in March 2018

Cal and I are full on devoted to improving the blog by updating and making all the old posts better while continuing to publish new content from my trips. You know that from the previous monthly income reports. This should come as no surprise.

However, I also published all the content from the India trip and that was a lot because I spent a long time there and explored a lot of the southern parts so naturally, there was a ton to research and to write.

These are all the articles published on my India trip so far:

There will still be a few more that I hope I can write at a later stage but this should give you a great idea about Karnataka and the south. I highly recommend going on a luxury train if you want to explore India but are a bit apprehensive about safety, being overwhelmed, etc. It is a fabulous way to see the country and stress- and hassle-free.

The book: 30 Proven ways to make money online with or without a blog

The book was finally published in March but it took almost a month to get the Kindle version ready which has only been available since the beginning of April.

30 Proven Ways to Make Money Online

I did not want to start promoting it until the Kindle version was ready because I know almost everyone prefers an electronic book to a paperback these days, even if I still buy real books and do not have a Kindle myself! I know, I am also the only person I know who still buys old-fashioned books. Do you?

I also did not want to start promoting it until I got some feedback and reviews from the early buyers to give the book more credibility. There are now 5 reviews and I will wait a little bit more, to my return from travels mid-May to put real emphasis and focus on promoting it.

Nonetheless, I did make some sales in March and you can see the numbers in the next section.

Personal and life

March was a busy month with travels at the beginning and lots happening in the rest of the month. I had a ton of writing to catch up on and I also moved houses, something which was less painful than I had expected.

Fun fact: I have lived in 11 places in three cities in the last 12 years since I left Spain

I used to live in quite an expensive studio flat, Singapore style, paying a ton of money for a small space in the city and I decided that without a corporate job, I had to also try to control some of the costs that had limited impact on my happiness and rent was one of them. SO I moved a bit farther out and went back to sharing with a friend in a much larger flat.

As the new place is far bigger than my previous one, I also got a proper desk and chair to work in. The only part that killed me is that it has taken us an entire month to get proper fiber internet and I have been struggling to find ways to upload the many photos and videos that I come back from every trip with.

On the flipside, I did get to explore lots of cafes in Singapore to test their Wifi and how easy and friendly they are to digital nomads so you can expect my article on the best cafes for digital nomads in Singapore to be updated with lots of cool options and first hand experiences soon.

In March I also spent quite some time planning a big trip in April/May that was going to take my total count to 100 countries, but it will finally end at 99.

Are you curious about my next fascinating destinations?

This is my flight itinerary:

Singapore – Dubai – Hargeisa – Addis Ababa – Kigali – Addis Ababa – Dubai – Singapore

Did you guess what countries these airports are in?

I will be visiting actually only three of the four countries mentioned: UAE (briefly), Somaliland and Rwanda.

Yes! I am going to Somaliland (a part of Somalia) on holiday and, Yes! I am going to Rwanda to see the gorillas and hopefully do some volcano trekking.

I already visited Djibouti, on the border with Somaliland, a couple of years ago and regretted not having spent some time in Somaliland as it is just so close. Check out my posts on Djibouti if you are curious about this tiny country in the Gulf of Aden and the largest military base in Africa.

I am very excited about this trip because I will be working with a local travel agency and some of the resorts and lodges in the country and so this has allowed me to get favorable rates and a more affordable price which made it possible for me to stay at the country’s most luxurious property, Bisate Lodge, and go gorilla tracking in the mountains.

Stay tuned on my Instagram page for daily stories (as long as I have internet – probably not much while in Somaliland). I can’t wait!

Revenues in the month of March 2018

March was back to the sustainable revenue levels that seem to be the baseline at the moment. It was a busy month with a few brand collaborations and new opportunities that came up.

Here is the breakdown of March’s revenues:

–> S$ 2,340 From Brand collaborations

–> S$ 83 Accommodation affiliates

–> S$ 1,116 Ad revenues

–> S$ 425 Social media management

–> S$ 250 from a newsletter sent out to my Singapore n Beyond community

–> S$ 16 from Context Travel affiliates

–> S$ 65 from Book Sales

–> S$ 3,218 from Influencer marketing consulting like the one for Nustay

 TOTAL blog income in March 2018: S$ 7,515 

 TOTAL blog value in March 2018: S$ 7,515 

Things to note:

– All amounts are in Singapore Dollar which fluctuates around 1,3 times the USD. This is because my accounts are in SGD and so is my accounting.

– I included affiliate revenues which have been accrued even if they have not been paid because affiliates have a threshold for payments which can be as high as USD150.

– The above includes income generated from both blogs. It is time consuming for me to split the two so I will keep it together for now.

Advertising revenues

Mediavine advertising revenues have continued to grow and are reaching relevant and stable levels. I expect it to increase a bit more as I fine-tune some posts to reach a bit closer to S$1,000 but not more. I still have AdSense on my Singapore n Beyond blog but that is a fraction of my Mediavine revenues.

This month the blogs have crossed the S$1,000 mark and that is great so I continue to have faith that it may stay there or grow a little as things get marginally optimised on that front.

Social media management

My social media management work ended as fast as it started. The client decided to focus their efforts and investment elsewhere and hired a full time person to take care of this.

The experience taught me that this is not a revenue stream I want to pursue. It is time-consuming, adds little value and in the end you spend a lot of time simply checking analytics, seeing how it goes, optimising and reporting to the client and doing administrative tasks clients do not value. So I spend a lot of time on things which do not generate value.

This is something that I may retake in the future but which I am not planning to actively pursue unless the client fully understands the value and actively seeks my help.

Influencer and digital marketing consulting

Influencer and digital marketing services is something which has been working really well and where I see my real value-add.

My in-depth experience on both sides puts me in a privileged and unique position to help both influencers and brands. The more I work in this industry, the more obvious it is that setting up the practice is the right thing to do and I have no doubts I can be successful and better than most agencies in the market who are not influencers themselves and don’t really know the ins and outs of influencer marketing from the point of view of the blogger him or herself.

In March this revenue stream continued to grow and expand with more active campaign collaborations with CIE Tours and also the preparation of additional proposals for other brands. Exciting months ahead!

Affiliate revenues

Last month I told you about HotelsCombined deciding to kill my hotel affiliate revenue and in March this trend continued.

This is the graph I shared last month which includes the visits, lead value and my affiliate earnings. Just when I thought that I had finally cracked the secret of the hotels affiliate revenues….

Affiliate drop from HotelsCombined

Affiliate drop from HotelsCombined

Because I felt this was a very unprofessional business practice, I decided to change affiliate to Agoda instead because they are more professional and I have not heard of any other blogger report other questionable business practices.

I have only added Agoda to a few posts while keeping HotelsCombined in but have been seeing some good uptick. Will have to keep monitoring this as April started to show some improvement.

Aside from hotel booking sites, I also have started to make some commission from Context Travel. This is the only tour company I use and recommend, and it is one that I have had a lot of friends use and love. So, I am happy to start earning some commission from them because they are a perfect match to my travel style and my audience.

What makes Context Travel unique is the fact that their tour guides are experts and docents in their field. So if you are going on an architecture tour, your guide will have a PhD in architecture or in urban planning, someone who has in-depth knowledge that does not come with guidebooks.

They are also in the main cities, so check them out if you are traveling soon. And stay tuned for Singapore’s tours reviews as they just launched in the city!

Interesting statistics for March 2018

There are a few other statistics and elements of the blog that are worth tracking and noting.

Domain Authority

Domain Authority

Domain Authority

My Domain Authority for Once in a Lifetime Journey stayed at 38 which is good news but I am also hoping that the numbers will start increasing soon.

You know that I am not too fussed about DA because after all it is not a measure of traffic and by no means is it a score that indicates success or failure, but it is the easiest external metric, it is available to the general public for free and still very much the industry benchmark, so I keep an eye on it.

Check this article if you have never heard of domain authority or would like to know what it calculates and what it means.

Domain Authority and Traffic Main

Domain Authority and Traffic Main

Value from sponsored stays

When I started monetising the blog, this was the main source of income and something which was very valuable to me. In September, I told you how I put this on hold until the right opportunities came up and this is the time.

In February I went on this great trip I told you about, The India Blog Train which took 60 bloggers in for luxury train travel across several parts of India.

In March I only traveled for the first four days while in Kerala and stayed put for the rest of the month. I paid for my time in Kerala in full.

I conspicuously declare when the stay has been sponsored to comply with regulations, my code of conduct and the professional integrity I believe all bloggers should adhere to. If you see no disclaimer in a hotel review, rest assured I paid for it as I do in more than 90% of my travels.

Traffic and readership

After a relatively slow February, March looked good again but I do feel like I am hitting a bit of a bump on the road and that traffic is slightly stagnant.

This is probably because some of the articles and keywords I am trying to rank for are high volume but very competitive keywords (aka there are a lot of people with good relevant content that could also be on the first page of Google search results) so I must accept that to climb up the ranks, I just need to be a bit patient, something which I am not.

So we will keep monitoring some of the posts, the rankings and the traffic and see how we can improve further. And be patient.

Check the following graph to see my traffic and revenue evolution.

Traffic vs Revenue

Traffic vs Revenue

You can also take a look at the split between active and passive income as that is something I am keenly monitoring.

Active and Passive Income

Active and Passive Income

My objective is to maximise the red column there so that I can reduce the blue one and have the life that everyone thinks I have and which I don’t: Permanent holidays.

So far I have not really been able to crack the affiliates revenues, but it is also true that my articles are not optimized for that so maybe my only hope for a fully passive income remains on the advertising side where traffic is most important.

Business opportunities I declined

The amount of queries and requests for link placements I receive every month is staggering. I must be getting 2-5 a day! That is a lot at the end of the month.

While some of them are genuine and we do end up working together (cue Impiana) some others are just borderline annoying, especially the ones from people who repeatedly email me to check if I read their incredibly not relevant and completely unrelated email about something that I do not write or care about.

I have started to mark them as spam in the hope that they will get banned or will stop the spammy behaviours.

No! I do not want to link to your visa service company instead of the official government resource site!

2018 Goals

I set these goals in January so let’s see how we have progressed in the first two months of the year.

AreaGoal for 2018January progress
TrafficBring traffic to 200,000 across both blogsRecovering in March but need to put real emphasis here
Domain AuthorityIncrease to 45No change in March but I am slowly focusing on writing pieces for other publications to increase authority on the matter and got featured on a couple of large publications this month so that is fabulous!
Influencer and digital marketing practiceSet up Once in a Lifetime Media

Build the revenues to $15,000 a month
No time to set up the practice website but it is something that I want to do before the end of the first quarter in 2018 -> I said in February...FAIL! I am a victim of my own success but really hope I can get it up and running by the end of Q2
Build Case Studies of campaigns (formerly TrustPilot)Create 5 case studies with impact and resultsInstead of collecting reviews on TrustPilot, I want to create case studies on specific campaigns I worked on as an influencer and as a consultant
Press KitRevamp and improveYay! I have a new press kit that is really nice, now I need to put it up on the site!
Affiliate revenueIncrease revenues to $1,000Massive drop on Hotels Combined and Agoda taking time. Definitively at risk for the year end if I do not manage to turn around the revenue from other sources like tours and activities
BookSell 100 booksSold 8 units 🙂
Advertising revenueMake $1,500 a monthOn track
Personal brandingBuild my personal brand
- Interview filmed
- Spot at Mumbrella Asia Marketing summit confirmed
- Spot at Digital Travel APAC conference confirmed (2 spots)
Niche SiteBuild a site generating $2,000 a monthNot started
AdWordsTest AdWords budgeting and monetisationNot started
TravelContinue to travel and reach 105 countries visited. Beat my 140 days on the road personal record- Trip to Somaliland confirmed
- Trip to Rwanda almost confirmed
- Trip to Fiji with Outrigger Hotels confirmed
- Trip to Bawah Island done
- Trip to The Sanchaya organised for June

Wrapping up March 2018

March was a far better month than February and the trend is continuing in April. However, you can already see that making money online is a pretty unstable and unpredictable business. This variability is what puts off most people keen to take the leap.

And it is not just me. When I analyzed the income reports of 40+ people I saw the exact same trend in everyone else. It is just the reality of an online business that is still dependent on active income generation.

I am starting to realise that the risk is being a victim of my own success and running after short term opportunities rather than focusing on structural improvements that set me up for passive long term income. But who can say no to money?

I hope that after the long trip in Africa I can put some proper focus on the things that matter and stop being interrupted by distractions but I fear that might not be possible.

Meanwhile, I am quite happy to write this two months after having left my job at Google and still be happy of my decision and financially comfortable.

Let me know what your thoughts are, what you would love to see more of, less of and what questions come to mind. Also, if anything is not clear, drop me a line. My contact details are in the Contact page.

Looking forward to another great month.